This is an E-Commerce website for girls.
Fashion brands face stiff competition online.
From large, established brands like Louis Vuitton to smaller brands like Verge Girl, fashion ecommerce sites are all vying for shoppers’ attention.
Regardless of their size or niche, the best fashion brands have a few things in common.
They:
- Are good at visually communicating with their customers
- Use product descriptions to give character to their products
- Tell an appealing story with their About page
- Avoid selling on their homepage
- Regularly introduce new products
- Sell a specific look
- Make it easy for shoppers to buy the right size and fitting
- Invite customers to be part of their community
- Leverage user-generated content (customer reviews) to help sell their products